Spreading the love for cooking

Annemiek is a food blogger who delights her visitors with amazing recipes and a view inside her kitchen and daily live as a food blogger. For her 5th anniversary, she requested Keplar to redesign the website she had since her started capturing her food adventures.

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Half cooking, half love. Those are the ingredients to a delicious recipe.
Cooking instructions on Keukenliefde

Preparations

For small projects, it's still important to get a clear vision of the business goals as well as the user goals. From the first contact with Keplar, the following business goals were made clear:

  1. Advertising is the main generator of income
  2. A new visual identity is required to convey the right feeling

Essential ingredients

By brainstorming about cooking experiences we discovered two key insights. Both drooling over delicious recipes as well as getting instructions on how to make them are main reasons to visit Keukenliefde. The second insight is that these situations the interaction with the device changes.

Sketches for the wireframes of Keukenliefde

A two-course meal

To cook up an amazing experience, we decided to split the website into two courses: inspiration and cooking.

  1. The first course, inspiration, highlights the many delicious recipes Keukenliefde has to offer. In multiple ways, where advertising is one of them, you are provided with other recipes that might interest you.
  2. The second course helps you during cooking. By focusing on the steps you need to take while cooking and removing any distractions to make sure your perfect steak won't get burned.
Woman searching for inspiration on her tabletiPad with cooking instructions

Website

To combine two opposite directions, a cohesive visual application has been created. A minimalistic but playful style that characterizes Annemiek. The color palette has been inspired by food, giving the website a finger-licking experience.

Overview of pasta based recipes