Amvest office

Created for Amvest (Opens in a new tab)

As part of ROX | digital agency (Opens in a new tab)

When every project needs consistency

— but each one has its own identity.

Amvest builds neighborhoods across the Netherlands, each with its own brand. But their house finder was scattered across projects, inconsistent, and expensive to maintain. Custom builds for every launch meant more complexity, more cost, and harder to keep data in sync.

They needed one system that could work everywhere — embedded into any project site, adapted to fit, without starting from scratch each time.

We built it: themeable enough to match each project, structured enough to stay consistent, and designed to improve with each release.

The result: deployed across multiple projects, reduced support requests, and Amvest in control of their own setup.

Mobile house finder view
Client Amvest

A leading residential property developer and investment manager in the Netherlands, building entire neighborhoods and communities across the country. Amvest creates places people call home — from concept to construction to long-term management.

All about Amvest
Agency ROX | digital agency

ROX is a digital agency located in Rotterdam that specializes in helping companies with their digital growth. Through a combination of strategic advice, polished designs and custom software development, they create web applications that are future-proof, scalable and improve work efficiency.

All about ROX | digital agency
Role UI/UX Design, Research

I joined from the first kickoff meeting and stayed through multiple releases — leading research (comparative analysis of existing house finders), translating findings into design criteria, and designing the full UI system and component library. The team was lean: my boss (CEO/Strategist) led discovery and strategy alongside me, while I owned all design decisions and worked closely with developers on implementation.

Delivery 2022–2025 (Ongoing)

An iterative project across multiple releases. The first release focused on single-building visualization with floor navigation. Subsequent releases added multi-building support, refined filtering, distinguished rental vs. sales flows, introduced neighborhood amenity hotspots, and incorporated user feedback into continuous improvements.

Mockup showing visual gallery of a house detail page
Grand Hall Check out the visual design

Chamber of Constraints

Where embeddable meets adaptable — and neither bends.

Safewords

Click the checkboxes to agree to the project conditions.

Agile Preferred because of timeline
React Preferred because of process
Ongoing optimizations Preferred because of budget
WCAG 2.1 AA Preferred because of budget
API Driven Preferred because of process
Laravel Preferred because of process

Operations Hub

Before a single wireframe, we ran a comparison session — dissecting existing house finders with Amvest, finding what worked and what didn't, even in the worst examples. The goal: stop chasing a mythical "perfect solution" and start identifying real trade-offs. What emerged weren't wishes — they were requirements grounded in reality.

These criteria became our measuring stick.

Smart for Every Screen

Rather than prioritizing mobile or desktop first, we focused on what mattered: visitors having a great experience regardless of device. Smart functionalities adapted to context — the map became a full-screen popup on mobile to avoid scroll conflicts, while desktop showed all filters in an accessible bar. Mobile prioritized essentials with advanced options just a tap away. Different devices, tailored solutions, equal care.

Filters Within Reach

Every barrier between someone and their dream home is a reason to leave. We kept filters immediately accessible — not to prevent hunting, but to make the path forward obvious. On desktop, everything was visible. On mobile, the most important controls stayed front and center. Ease of use as a guiding principle.

The Best of Both Worlds

The map gives you spatial orientation and emotional connection. The list gives you efficiency and direct comparison. We included both because different people need different tools at different moments. Sometimes you explore. Sometimes you compare. The system should enable both.

Embeddable Without Compromise

The application had to work across every Amvest project site — different brands, different styles, different contexts. We built a neutral foundation with four themeable color variables and inherited typography. Could it be 100% on-brand for every project? No. But 90% integration with zero custom development was the smart trade. Function over perfection.

Let the Visuals Breathe

Amvest invests heavily in architectural visualizations — the peel-off floor views, the exterior sight lines, the neighborhood context. These weren't decorative; they were decision-making tools. We made the maps as large as we could and led every property page with bold imagery. The visuals earned their space.

Echo Room

The work speaks. Here's what it said.

Support requests drastically decreased

Centralized data management meant consistent pricing and availability across all channels. Fewer confused visitors, fewer manual fixes.

Amvest in control

No developer needed for setup. They manage inventory, configure projects, and iterate on their own timeline.

Mobile & desktop wireframes
Mobile & desktop wireframes
Responsive application of the house finder
Desktop and mobile house map experiences
Mockup showing visual gallery of a house detail page
Mobile screens in different project styles
House pages in different project styles

Also check out

ROX case study NL (Opens in a new tab)