Finding your dream house made easy
As a leading real estate developer, Amvest sought to modernize their house finder. Although technically separate applications, the redesign should integrate seamlessly. Consistent in project styling and a user-friendly experience. The redesign aims to balance functionality and aesthetics. On the technical side, it needs to integrate HubSpot. To achieve this vision, Amvest partnered with ROX to design and develop the new version.
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Problem statement
Amvest has been looking to improve their work efficiency and processes with HubSpot. As part of this improvement, the house finder tool needs to be improved. The goal was to create a uniform layout. One that would not only enhance brand consistency but also improve usability. This redesign needed to integrate seamlessly with HubSpot for data management.
Research & insights
The project started of with a comprehensive benchmarking session. During this session, we compared a wide variety of house finders. For content pages we extended the insights to other sectors like vacation bookings. This cross-industry approach provided innovative solutions. By applying Jakob's Law, we used familiar interface elements to keep everything simple.
Design process
The redesign emphasized user flexibility. Visitors were provided two main modes of searching. For the visual inclined visitor we provided a map interface. More data driven visitors can orientate and compare through a list view. Key functionality was added to enable seamless switching between these modes. Styling related, we setup a generic base with a styled layer on top. For this we used an existing project, proving the ease to match any project's unique branding.
Final outcome
The result is a house finder that is both visually appealing and user-friendly. Its design blends in with Amvest's project websites, making it consistent and modern. With the new mobile design, searching a house on your phone has never been easier.
